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RISE RADIUS LABS
Client Case Study — Singapore
A real Singapore project documenting how Rise Radius Labs built Waterloo Coffee’s website from scratch and established its SEO, Google Ads and conversion journey for corporate events, bulk orders and coffee & matcha catering.
Selected WorkWaterloo Coffee needed a complete digital presence built from scratch. The business offers live coffee and matcha cart services for corporate events, private functions and bulk-order catering — but had no website to communicate this offering, capture enquiries or establish search visibility.
The project required more than a brochure website. It needed a platform that clearly communicated the corporate and event offering, made it easy for potential customers to enquire, was built with SEO in mind from the start, and could support paid acquisition alongside organic growth.
The website was built from scratch by Rise Radius Labs. Rather than starting from a template, the information architecture, page structure and enquiry journey were designed around Waterloo Coffee’s specific offering — corporate events, bulk orders and coffee & matcha catering.
The website was structured around Waterloo Coffee’s corporate and event positioning, not a generic café layout. Service pages, event information and enquiry pathways were designed from the ground up.
The site communicates what Waterloo Coffee offers — live coffee and matcha cart services, corporate catering and event packages — in a way that makes the offering immediately clear to potential buyers.
Contact pathways and WhatsApp enquiry flows were built into the site architecture so visitors can move from interest to enquiry with minimal friction.
Page structure, headings, metadata, canonicals and internal linking were implemented during the build, not added later as an afterthought.
The website is structured around higher-value enquiries rather than treating Waterloo Coffee as a generic café. The journey guides visitors from discovery through to enquiry with clear pathways at each stage: Discover → Understand → Explore → Enquire → Follow-up.
The website incorporates enquiry forms and WhatsApp contact pathways to reduce friction between interest and action.
Waterloo Coffee’s live coffee and matcha cart services are positioned for corporate events, private functions and bulk-order catering. The website presents these offerings clearly — what the service includes, who it is for and how to take the next step.
The site is designed around enquiry rather than passive browsing. Visitors looking for corporate catering, event packages or bulk coffee & matcha orders can find relevant information quickly and initiate a conversation.
SEO was considered during the website build rather than added as an afterthought. The technical and structural foundations were implemented during development so the site could be discovered, crawled and understood by search engines from day one.
8,830 Google Search Impressions in the First Month. Within the first month, Waterloo Coffee’s new website generated 8,830 Google Search impressions and 183 organic clicks, with an average position of 8.9 across the reported Search Console period. These are first-month results from a brand-new website with no prior search presence.
No before/after increase is claimed because no verified pre-launch baseline exists. The average position of 8.9 is reported as-is and is not converted into a percentage.
During the first month, Google Ads generated 4,190 impressions, 258 clicks and 21 leads at an average CPC of S$2.26. Paid search was launched alongside the website to capture immediate demand while organic visibility was building.
Calculated Google Ads CTR: approximately 6.16% (258 clicks / 4,190 impressions). Not a separately reported Ads platform metric.
No revenue, ROAS, cost per lead, customer acquisition cost, booked-event value, conversion rate or ROI is claimed. The 21 leads are not assumed to have become customers.
Organic visibility builds discoverability. Paid search creates immediate demand capture. The Waterloo project was developed with both channels in mind rather than treating the website as an isolated design project.
In its first month, the new digital presence generated 8,830 Google Search impressions and 183 organic clicks, while Google Ads generated 258 clicks and 21 leads.
The next phase of the work focuses on strengthening Waterloo Coffee’s visibility across traditional search and emerging AI-powered discovery experiences, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), structured information, content authority and entity relevance.
Waterloo Coffee is not claimed to already rank in AI search. The work toward stronger AI-powered search visibility is ongoing.
The work continues beyond the initial launch, with ongoing optimization focused on improving organic rankings, search visibility and visibility across emerging AI-powered search experiences.
These are observations from this specific project, not universal guarantees.
Case study by Rise Radius Labs · Project: Waterloo Coffee
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